Jo by Jo Loves
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A Fragrance

Jo by Jo Loves

Introducing the captivating fragrance "Jo by Jo Loves," a scent that captures the essence of Jo's vibrant personality. Bursting with zesty notes of grapefruit, orange, and lime, this fragrance opens with a refreshing citrus aroma. Complemented by the warmth of black pepper and the earthy tones of guaiac wood, vetiver, and cedarwood, the fragrance evolves into a harmonious blend that reflects Jo's multifaceted character. Crafted with love and dedication, this scent is Jo's personal love letter to herself, a testament to her unwavering passion for creating exceptional fragrances. Embrace the story of Jo's life and indulge in the captivating scent of "Jo by Jo Loves" every day.
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Jo by Jo Loves

A Fragrance

Jo by Jo Loves


Jo by Jo Loves

the atmosphere

White canvas, letters and self-love

The fragrance opens with a vibrant burst of citrus and herbal notes, creating an awakening introduction. It then develops into a realm of floral elegance and warm spice, before settling into a warm, earthy base of woody, smoky, and aromatic notes. This fragrance takes you on an olfactory journey of discovery, blending citrus vibrancy, floral sophistication, and earthy warmth.

fragrance notes

Top: Grapefruit, Orange, Lime, Spearmint. Middle: Hedione, Black Pepper. Base: Guaiac Wood, Vetiver, Cedarwood.
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A Fragrance



1005 plant-based ingredients


Never tested on animals


FSC certified packaging

''Over the years I have created fragrances for all kinds of reasons, but this one I created for myself. Grapefruit has always been my calling card and a source of inspiration – from the first bottle of cologne I smelt in Paris over 30 years ago, to the treasured moments of building my first business.''

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Explore Jo's
Signature Scent

This fresh and full-bodied fragrance encapsulates sparkling notes of Grapefruit, Bitter Orange, Lime and Spearmint sitting on a bed of powerful Guaiac Wood.

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